The reason they are dropping is bc the best qbs are in small tv markets.
If hou dal la chi get their qbs right the ratings will skyrocket again
You bring up a good point regarding Chicago in particular. I've read in years past about how the Bears were a big draw for TV viewing. And you used to see a big turnout of Bears fans on road games too. But now we can't even fill Soldier Field on game day. And I can't imagine people are spending money to see the games on the road... not in any great numbers. And TV ratings? Heck, even I had a hard time making myself watch the butt-ugly Bears games this season.
It will be interesting to see if we get a sniff of any national prime-time games on TV until the team can get halfway respectable again.